SupremeMania
My role: brand and audience research analysis, strategic positioning, story building for deck flow, deck design, creative ideation
Team: Kyle Brubaker(AD), Mia Douglas(CBM), Shaunak Patel(XD), Vanessa Tu(XD), Anthony Vacante(CW)
The situation:
Introduce the Supreme brand to a new target audience
Supreme Problem:
Growing risk of becoming stagnant and losing relevance with its core audience. As the brand has become more mainstream in recent years, some critics have suggested that it has lost its edge and become too predictable in its design and marketing approach.
Supreme needs to find new ways to stay relevant and maintain its position as a leader in the streetwear industry.
Collaborating with a brand like WWE, which has a highly engaged and passionate fan base, could help Supreme reach a new audience and inject fresh energy into its brand.
Everyday Rebel Enthusiast
wrestling fans who are also streetwear enthusiasts. These individuals are likely to be young adults and teenagers who are passionate about both wrestling and fashion, and who are always on the lookout for unique and exclusive items to add to their collections.
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A study by Nielsen found that 63% of wrestling fans are aged 18-49, and 41% are aged 18-34. This age group is also highly coveted by streetwear brands, as they are known to be early adopters of new trends and willing to spend money on exclusive items.
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Wrestling fans are highly engaged on social media, with the WWE's Instagram account alone boasting over 31 million followers. This presents a significant opportunity for streetwear brands like Supreme to reach a wider audience through social media marketing.
Fans of individual WWE wrestlers who have a strong social media following and a distinctive personal brand, such as John Cena, The Rock, or Becky Lynch. These fans are likely to be highly engaged on social media and could help spread the word about the collaboration through their own networks.
The Perfect TAG TEAM DUO
WWE X SUPREME: Loyal fans-Extreme Sports background.
Both brands tap into the guilty pleasures that get the attention of their audiences along with feeding into their rebel lifestyles and personalities
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Several high-profile collaborations between streetwear brands and wrestling organizations have already taken place, including Adidas x WWE and Puma x WWE. These collaborations have been successful in tapping into the shared values of individuality, self-expression, and creativity that both communities embrace.
2. Supreme has a history of collaborating with a diverse range of brands and artists, including Louis Vuitton, Nike, and Kermit the Frog. This shows that the brand is willing to experiment with new creative concepts and tap into new markets to expand its reach.
Tap-In on a Un-tapped Market
Individuals who are passionate about both wrestling and streetwear, who value individuality and self-expression, and who are willing to pay a premium for limited-edition, exclusive merchandise.
Opportunity:
By creating a limited-edition collection inspired by WWE, Supreme has the opportunity to tap into a passionate and dedicated fan base, expand its reach beyond its traditional audience, and showcase its commitment to creativity and self-expression. Through a collaborative approach with WWE, Supreme can create a unique and engaging campaign that resonates with wrestling fans and captures the attention of a wider audience.
A NEW SUPREME POSITIONING: Enter the ring with Supreme x WWE: A limited-edition collection that combines the iconic style of Supreme with the larger-than-life world of WWE.
Join the exclusive club of fans who wear their love of wrestling on their sleeve, and express your individuality with bold, attention-grabbing gear inspired by your favorite wrestlers. Get ready to make a statement and take on the world - because when Supreme meets WWE, anything is possible.
All Videos
All Videos
Sitcom Spot framed (1)
Impact 15 framed
Chair Throwing 15 framed
Phase 1: Gather attention the only way Supreme knows how; unexplainable nostalgia
Phase 2: Meet the Rebels at their everyday routine; guerrilla marketing
-posters located around popular skate locations, convenient markets they may hang around in. Looked at mediums where they use to escape from real world; social:spotify ads/playlist with Supreme branded wwe walk out songs
Phase 3: The Drop &Pop
The Drop &Pop
The Drop &Pop
The Drop &Pop
The Drop &Pop
LIMITED EDITION DROP OF ICONIC WWE MOMENTS,MEMORABILIA AND QUOTES. THE DROP IS TO SHOWCASE TO THE REAL WWE FANS THAT SUPREME KNOWS THE HISTORY OF THE BRAND AND VALUES THESE MOMENTS JUST AS MUCH AS THE ENTHUSIASTS.
With special Pop-up shops appearing in international countries that have high viewerships of WWE; India, UK.
Icon posters and beard oil branded for Supreme
