Sharpie

My role: Audience, Category,Location Research. Marketing Launch Plan, Creative OOH and Flyers, Swag mock ups
Team: Mia Douglas, Hannah Jackson, Allia McDowell

The Ask:
Create a physical territory extension for Sharpie

The Challenge:
How can Sharpie help future creatives uncap their potential when their artistic freedom is being taken away in school

The Solution:
Create a after school space to help uncap creative stories for the underrepresented youths in America

The Problem:
Currently in America, art programs are under attack
Through the NCES education website more and more states are no longer accepting art as core subject in their education system

Insight

Lack of opportunities for self-expression cause students to make poor decisions and to have behavior problems

low-income eighth-graders who had lots of exposure to the arts were more likely than their peers with less exposure to earn higher grades and attend college

A 2012 study by the United States’ National Endowment for the Arts

ONLY 21% of Urban students who are exposed to less arts anticipate themselves having professional careers by age 30

roughly 50% for urban students with high art exposure

WHO DOES THIS IMPACT

Through research found in psychology and adolescent behavioral journals, mid adolescent age for youths tend to be most vulnerable

Sharpie can Make its Mark!

current Sharpie audience

Creative Youth-Target Audience

Sharpie Current Mission-

Always been about creative opportunities for self expression

Bring creative passion to life in a BOLD way

They are the go to instrument to making your ideas real

The preferred tool for making authentic messages & leaving your mark on the world

Introducing

Mission:

Opportunity:
Sharpie has the opportunity to champion the next generation of artists by providing resources, materials, and physical spaces for young creatives facing the challenge of having their artistic freedom taken away.

Through this support, Sharpie can help students uncap their potential and keep their artistic passions alive amidst the ongoing attack on art programs in American schools.

Sharpie: Unleashing Future Creatives by Empowering Artistic Freedom Beyond School Walls

Strategy

Space Details:
Four level art center with 5 core art curriculums that the children no longer are being offered in school.
Initial two locations, Atlanta and Detroit which are two big urban art cities that children's art access are being denied.
Made sure to include areas of rest and relaxation to help promote mental well being.

Marketing

Launch

get the word out and meeting our audience where they are in person and digitally

Recruitment for staff: done regionally;

Recruitment for students: regionally;

Checklist

Funding:

Ways to help generate money for materials and programs, along with helping build trust among the community and promote importance of art

Future Expansion:

1. addition of new art curriculums

2. expansion to new city locations

3. develop pipeline media agency based of Collective offerings for older adults to be allowed in after aging out

Sharpie

My role: Audience, Category,Location Research. Marketing Launch Plan, Creative OOH and Flyers, Swag mock ups Team: Mia Douglas, Hannah Jackson, Allia McDowell

The Ask: Create a physical territory extension for Sharpie

The Challenge: How can Sharpie help future creatives uncap their potential when their artistic freedom is being taken away in school

The Solution: Create a after school space to help uncap creative stories for the underrepresented youths in America

The Problem: Currently in America, art programs are under attack Through the NCES education website more and more states are no longer accepting art as core subject in their education system

Insight

Lack of opportunities for self-expression cause students to make poor decisions and to have behavior problems

low-income eighth-graders who had lots of exposure to the arts were more likely than their peers with less exposure to earn higher grades and attend college

A 2012 study by the United States’ National Endowment for the Arts

ONLY 21% of Urban students who are exposed to less arts anticipate themselves having professional careers by age 30

roughly 50% for urban students with high art exposure

WHO DOES THIS IMPACT

Through research found in psychology and adolescent behavioral journals, mid adolescent age for youths tend to be most vulnerable

Sharpie can Make its Mark!

current Sharpie audience

Creative Youth-Target Audience

Sharpie Current Mission-

Introducing

Mission:

Sharpie: Unleashing Future Creatives by Empowering Artistic Freedom Beyond School Walls

Strategy

Marketing

Launch

get the word out and meeting our audience where they are in person and digitally

Recruitment for staff: done regionally;

offer positions to former art teachers that were affected by art program shutdowns

hire current college professors in nearby schools in the locations of the building

invite creative art teachers from out of state to host virtual workshops or fly in to teach for a residency program

encourage community members committed to crafty hobbies to serve as mentors

Recruitment for students: regionally;

Scholarships-offered through school counties

Yearly memberships

​ Checklist

partnering with local schools in the area

marketing activations

social presence through online community

Funding:

exclusive Bold Collective merch drop

charity gallery events(in the BC space)

city block party fundraisers