My role: Project management, brand audit & research, strategy development, creative concepting, deck storyline.
Team: Zack Ackerman, Joe Kuhns, Morgan Maclachlan, Marshal Pittman, Eli Reece
Brandcenter Sprint Competition
To help design/develop new experiences/offerings for Amazon Music that enhance the relationship between creators and customers. Look at their current offerings and make recommendations on what could be done differently/better based on what we know customers want. Pay special attention to ways to improve the feedback loop (2-way communication between creators and fans).
Innovate on behalf of Amazon Music’s Customers
Bring creators to the forefront of our app and closer to customers than ever before
Include mechanisms to encourage creators to continue to engage with the service
Ease the creation and upload of content from the creator community
When choosing a music streaming service, customers want a sense of community + feeling of exclusiveness + ability to interact w/ creators.
No audio streaming platform has fully explored streaming beyond the Fan-to-Product or Fan-to-Fan Relationship
An Audio Theater
An impersonal and transactional experience.
Come in. Choose your content. Consume. Exit.
An Audio Museum
A much more curated experience, but ultimately, visitors are only engaging with the products and not their creators.
An Audio Bar
A mix of consumption and socialization. Enjoy what’s “on tap” while engaging with those also listening.
Still not present: the creator.
Amazon Music can be the first streaming platform to:
1. Give the Creator active participation
2. Facilitate open relationships between the fans and creators
Why a Neighborhood:
Creators and fans are both seeking Gratification, Self Expressions and a sense of Community. The neighborhood can encompass all that through its working and living spaces.
UX Creator's Space x Fan's View
Audio Creator View